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It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape. Boston-based ad agency Hill Holliday was quick to survey a large sample of the game's U.S. users to look for possible ways to get clients' in on the action.