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In the U.S., grocery store sales are a $600 billion industry. With a few key players offering essentially the same product, the industry is dominated by the brands that know how to endear themselves to consumers. In a new study released exclusively to Adweek, Boston-based consultancy C Space homed in on consumer loyalty among the big players, attempting to flesh out some insights about what makes shoppers come back. "The grocery industry is an increasingly crowded space, and every new innovation brings consumers more choices.