Infographic: Here’s How Gen Z Girls Prefer to Shop and Socialize Online

And the celebs they love the most

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college. And while their purchasing power is currently considerably less than that of millennials, they know exactly what they want and how they want to be marketed to.

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