Infographic: Here's How Gen Z Girls Prefer to Shop and Socialize Online

And the celebs they love the most

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Millennials are still the demographic du jour, but that's going to change soon. Enter: Gen Z. The youngest members of the cohort are in middle school, while the oldest are finishing up college. And while their purchasing power is currently considerably less than that of millennials, they know exactly what they want and how they want to be marketed to.

Clique Media Group, parent company of wildly popular sites WhoWhatWear, MyDomaine and Byrdie, is wading into this market with Obsessee, a social media-only lifestyle site targeted at the girls in this up-and-coming demo.

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