creative agencies

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers.And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.

Clients Are Demanding Better Agency Collaboration. Here Are 5 Ways to Get There

I finally watched the Steve Jobs movie the other night and truly pondered his genius and the impact he made on the world. When I broke into the business, we used electric typewriters that had the ability to erase a single letter. Times have indeed changed.

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing.

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction.

Brands Opt For Web Video Shops And Skip Creative Agencies

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route of calling an agency.

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes shops in Ireland, Germany, Romania, Japan and, of course, the U.S.

Petco Reaches Out to Creative Agencies

Major U.S. pet care chain Petco is reviewing its advertising business, according to sources.The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, sources said. The search is in its early stages.