A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes shops in Ireland, Germany, Romania, Japan and, of course, the U.S.

Some feature large groups, while others have just single face. Among the standouts are clips that involve staff members personally affected by ALS, the neurodegenerative disease that all ice bucket videos have raised more than $113 million to fight.

Case in point: a 46-second clip from the Carroll brothers of Schenectady, N.Y., including TBWA Group chairman Tom Carroll, whose dad, Tom, died of ALS in 1972, and a shorter clip from McCann Erickson Japan planning director Hiro Fujita, who has ALS himself. Each is among the videos that we’re spotlighting here in alphabetical order.

Grey in Germany

Havas Worldwide in the U.S.

McCann Erickson's Hiro Fujita in Japan

Merkley + Partners in the U.S.

Publicis in Ireland

RPA’s Jason Sperling in the U.S.

Saatchi & Saatchi in Romania

TBWA’s Tom Carroll in the U.S.

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