Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Major U.S. pet care chain Petco is reviewing its advertising business, according to sources.
The company, which has more than 1,100 stores nationwide, has contacted creative shops in recent weeks, sources said. The search is in its early stages.
Media spending on the brand exceeded $28 million last year, up slightly from about $26 million in 2011, according to Nielsen. Those figures don’t include online spending.
Media planning and buying don’t appear to be part of Petco’s search.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in