Tuesday seemed to be a bleak day for Crackle, as Jerry Seinfeld—creator and host of the streaming service's signature series, Comedians in Cars Getting Coffee—announced that he's moving his show to Netflix after signing a deal with the streaming rival.
Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric Berger.
Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts.
PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award.
Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek.
Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of a new-age TV network.
In July, when Crackle became the first major streaming network to share ratings for its original programming, the company promised it would continue that transparency going forward.
Mike's Hard Lemonade is going stop-motion. To help promote its Mike's Harder Lemonade, the beverage maker has partnered with Crackle on the streaming network's upcoming stop-motion comedy, Supermansion.
Two weeks after becoming the first streaming network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network.
Netflix, Amazon and Hulu have remained stubbornly tight-lipped for years about just how many users are actually streaming content like Orange Is the New Black and Transparent. As a result, no one knows for sure whether the audience for those shows matches their buzz. At long last, one major streaming service is finally opening up and sharing ratings data about its original content.