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Two weeks after becoming the first streaming network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network.
In the latest addition of its "Always On" service, unveiled at April's upfront, the Sony-owned, ad-supported streaming service will start scheduling programming, Crackle announced at the Television Critics Association's summer press tour.
"Movies, TV series and original dramas, comedies and game shows, in all dayparts: daytime, prime-time and late-night," said Andy Kaplan, president of worldwide networks for Sony Pictures Television.