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Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of a new-age TV network.
So what about Hulu, another ad-supported streaming service that likens itself to a TV network? Don't bet on it, says the company's head of sales Peter Naylor. Coming off a breakout year in which it invested heavily in content—originals from Amy Poehler, Jason Reitman and Mindy Kaling, for instance, and acquiring the entire Seinfeld catalog—Hulu wants to make sure it continues that momentum, Naylor said.
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