How an Ohio Candy Man Invented America’s Most Enduring Summertime Treat
Brand Marketing
Around the suburbs of Buffalo, N.Y., Bill Pavone is something of a celebrity. He's better known as Chilly Billy, which is also the name of his ice-cream truck. The freezers [...]
Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing
Performance Marketing
Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
Twitter’s Datalogix Deal Mirrors Facebook’s Bid for More CPG Dollars
Performance Marketing
Even though Twitter reps claim that consumer-packaged goods firms like Kraft and Unilever are already plenty active on their ads platform, a new agreement with Datalogix holds the promise that [...]
Tide’s Shark Week Twitter Vine Is Bloody Good
Performance Marketing
When oceanic imagery is already built into your brand name—as with, say, Tide—you probably don't have to worry about jumping the Shark Week.
Post Cereals Tests Mobile Ads Via State Parks
Performance Marketing
ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy, [...]