Post Cereals Tests Mobile Ads Via State Parks

New apps network has also attracted Jeep and Best Western

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy, warm-weather fun. Post Cereals today is launching a display-based mobile campaign—that includes in-parks product samples—on the network for its recently introduced Grape Nuts Fit product. It's the third brand after Jeep and Best Western to test the nascent promotional platform.