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Ad-Tech Firm Criteo Just Acquired Ecommerce Startup HookLogic for $250 Million

Performance Marketing

By Lauren Johnson

In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers.

Brand Marketing

How Advertising on Different Types of Media Affects Sales of Consumer Packaged Goods

By Emma Bazilian

Brand Marketing

Tired of Tradition, Honey Maid’s Marketing Chief Chose to Put the Spotlight on Modern Families

By T.L. Stanley

Creativity

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

By David Griner

Brand Marketing

Instantly Says It Can Tell Brands Which New Products People Will Actually Buy

By Melissa Hoffmann

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Post Cereals Tests Mobile Ads Via State Parks

Performance Marketing

By Christopher Heine

ParksByNature Network, which has been bringing state parks onto its Pocket Ranger mobile app network for the last four years, launched a first-ever ads product this spring in time for outdoorsy, [...]