In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers.
The increase in sales that consumer packaged goods brands can expect as a result of ad campaigns varies widely by the media platform used to distribute those ads, according to a new study presented today by Nielsen Catalina Solutions at the Advertising Research Foundation's Audience Measurement 2016 conference in New York.
It always seemed strange to Gary Osifchin that the characters in traditional advertising were so, well, traditional. "There was the Caucasian female lead, with the French manicure," Osifchin says, "or the black guy in a secondary role only."
We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us.That's why I was fascinated (and mildly traumatized) to browse through a recent Reddit thread called, "What marketing tricks do we unknowingly fall for?"While not all the respondents are experts in pricing strategy or marketing psychology, many of them experience it on the front lines as both shoppers and retail employees. While the whole Reddit post is worth a read, we pulled a few of the more notable tactics that are as insidious as they are inescapable:1. The Instant MarkdownGetty ImagesWhy wait for a holiday sale when you can find big markdowns pretty much any day of the week? Discount retailers and Amazon have made day-one markdowns so common, they're popping up all over.Redditor chriz2fer sums up the tactic pretty simply: "Retail price $139.99. Our price $49.99." While tantalizing as a customer, all you're really seeing with such a strategy is how far below MSRP a retailer is willing to go while still turning a profit. As we saw with popular fashion delivery service Stitch Fix recently, retailers who offer steep discounts and source products from the same wholesalers can be a risky proposition.
If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese's Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the cash register, you are not alone.