CPC

YouTube’s Top Advertisers Increased Their Spending by 60% in Q2

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following.

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe.

Why Facebook’s New Pricing Could Boost Ad Spending and Creativity

Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the "like" or "share" buttons.

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube's impact on the business.

Google’s Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if they ma

Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter

Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.

Tumblr Takes No. 2 in Revenue Per Visit on Social Media

A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report.

Google’s $1,000 Stock Means Billions to Founders’ Bank Accounts

$1,000. Google’s stock price hit its all-time high today, making the rich founders even wealthier. Co-founders Larry Page and Sergey Brin each saw their fortunes rise more than $250 million today as shares topped the four-figure threshold.

Did Google CEO Larry Page Just Handle His Last Wall Street Call?

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls.