Tumblr Takes No. 2 in Revenue Per Visit on Social Media

Joins Pinterest, Twitter cutting into Facebook's lead

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A Tumblr visit is worth more than a referral from Twitter and Pinterest, according to a new social media report.

Tumblr traffic—a subject of recent debate—appears to at least generate top dollars relative to the site’s social rivals, Adobe revealed today. The enterprise software company said the fourth quarter set records across the sector in revenue derived from social media visitors.

A year ago, a Tumblr referral provided the lowest return, but now its No. 2, behind Facebook. “Tumblr

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