Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even if they may fly under the radar to many observers. The Mountain View, Calif.-based digital giant announced quarterly results this week, and its stock rose along with revenue.