Women’s Health Got 43,000 New Subscribers After Sponsoring a Birchbox Package
Performance Marketing
Every month, hundreds of thousands of Birchbox subscribers eagerly anticipate the arrival of their box in the mail.
Designers’ Beauty Lines Offer Luxe on a Dime
Brand Marketing
Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.
Inspirational Makeup Ads Reveal Rather Than Conceal the Women’s True Selves
Brand Marketing
IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty.
2 Shops Chase Estée Lauder’s Global Creative Account
Brand Marketing
Estée Lauder is in the final stages of a search for an agency to handle a global creative assignment, as the cosmetics giant continues to rethink its agency roster.
With New Contest, Cosmetics Brand Rewards Inner Beauty Over Hot Selfies
Creativity
A cosmetics company telling its fans to focus on inner beauty? That sounds a bit like Krispy Kreme urging patrons to sign up for Pilates classes, but it seems to [...]
Dermablend App Gives You the Skinny on Super-Tattooed ‘Zombie Boy’
Creativity
Zombie Boy rises again!