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Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space. Now, in an effort to attract an even broader audience, they’ve found a way to lower the bar further, and without sacrificing their designer credibility: by embracing the beauty products market. In the past year, all three of the brands have expanded into cosmetics (Kors and Jacobs previously had fragrances), Kors and Burch through licensing deals with Estée Lauder and Jacobs via a partnership with LVMH-owned sister company Sephora.
With their luxurious packaging and on-trend colors, these designer beauty lines offer a taste of high-end brands at prices that won’t break the bank.
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