Inspirational Makeup Ads Reveal Rather Than Conceal the Women's True Selves

Dermablend's magic trick

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IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty.

But Dermablend Professional is different. The brand's corrective cosmetics are used by people with mild to severe skin conditions, and so its advertising can be unconflicted—even empowering. This isn't about vanity; it's about freeing oneself from ridicule and living a normal life.

New ads from Agence Tuxedo underscore this in a remarkable way. In emotional testimonials, two women, one semi-famous and one unknown, make a simple but in some ways audacious claim—that Dermablend's concealing products don't allow them to hide; they allow them to reveal who they truly are.



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