USA Creates Special VOD Ads Starring Characters From the Show You’re Watching
All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one [...]
Comcast Hires SS+K to Help Bridge the Digital Divide
Brand Marketing
The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide.
Infographic: the Rise of Entertainment on Demand
If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of [...]
As 2015’s Digital Content NewFronts Kick Off, We Celebrate the Era of Unprecedented Choice
Performance Marketing
While it's debatable whether or not this is the golden age of video, television or content, it is undeniably the golden age of choice.
The Winners and Losers in the FCC Ruling for Net Neutrality
Performance Marketing
In a historic decision today, the Federal Communications Commission voted 3-2 in favor of net neutrality by preventing broadband providers from throttling high-traffic services like Netflix.
Netflix Uses One Brilliant Tweet to Show Why You Should Be Afraid of Comcast
Creativity
Netflix and Comcast have been sparring for a while. But on Wednesday, Netflix delivered a quietly epic uppercut to the cable giant and its interests—thanks to a single creative tweet. [...]