Colgate

For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush

Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7.You won't find any Colgate products in the ad. Instead, the spot discusses a larger issue—the importance of saving water.   

How Colgate, the Famous Minty Goop, Found Its Way Onto Your Toothbrush

Sometime around 1892, a Connecticut dentist named Washington Sheffield—who'd introduced toothpaste to America in 1850—received a letter from his son, Lucius.

The 10 Most Memorable New Products of 2014

Social media has changed the way people learn and remember new products, as Facebook now ranks just behind television commercials as the most popular way consumers discover new products, according […]

How Tech Startups Can Reach Brands

Not withstanding the newness of what they have to offer, technology startups are remarkably tone deaf when it comes to selling their products and services to agencies and marketers. In short, they talk more about themselves than the businesses they're pitching.

Wunderman Hires Digitas’ Bjorkman for Top Creative Role

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it.

Matt Ryan Becomes Ewen Cameron’s Business Partner

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner.

P&G Profits Up But Revenue Falls Short

While Procter & Gamble's profits rose 6 percent in the third quarter due to cost-cutting and gained market share in North America, revenue fell short of analyst expectations,

Indie News Channels Look to Break Into Cable

As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than in cable news.

Vote for the Best and Worst Brand Extensions

Quick—do you know what Starbucks Coffee Liqueur, Ralph Lauren for the Pet and Mr. Clean Car Wash all have in common? Answer: Each is an example of a brand extension—a new product that a brand famous in one category rolls out in another category.

Fast Chat: Y&R’s Gonzalez on Shopper Marketing

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid. With a single moniker, Y&R expects shopper marketing personnel in Argentina, Brazil, China, Colombia, Mexico and Puerto Rico to more regularly share resources and knowledge.