Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]
Liquid-Plumr Double Impact Has Twice the Uncomfortable Innuendo
Creativity
Liquid-Plumr has a product called Double Impact. So, really, what choice did DDB in San Francisco have but to create the innuendo-stuffed spot below with a housewife who daydreams about [...]
Once You Go Green, You’ll Probably Go Back
Brand Marketing
Everyone likes to save the planet, unless it’s a recession. The New York Times reports that sales figures from green lines of big brand cleaning products like Clorox and Palmolive [...]
Cat-litter brands clawing each other over ad
Creativity
Let's start off the new workweek with the stupidest argument ever, courtesy of Arm & Hammer, which is suing Clorox, claiming false advertising in one of the latter's Fresh Step [...]