Cat-litter brands clawing each other over ad

Let's start off the new workweek with the stupidest argument ever, courtesy of Arm & Hammer, which is suing Clorox, claiming false advertising in one of the latter's Fresh Step cat-litter commercials. The offending ad claims that cats prefer the smell of Fresh Step to Arm & Hammer's Super Scoop. Like all ridiculous lawsuits, this little cat fight is loaded with gems. Arm & Hammer makes sure to note that "cat perception of malodor is materially different than human perception" and that "inter-cat behavior can impact cats' use of a particular litter box in ways that have nothing to do with cat preference for or rejection of a particular litter."