Citi Concludes Direct Marketing Review
Brand Marketing
The outcome of Citi’s direct marketing review for North America represents a split decision. Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas [...]
Citi, LinkedIn Form Network for Professional Women
Brand Marketing
Citi has partnered with LinkedIn to create the Connect Professional Women’s Network, which launched April 30. The branded community is primarily a discussion board to which members can post and [...]
Google Wallet Gets Limited Release
Performance Marketing
Google has launched its mobile payments service, Google Wallet, on Sprint’s network in the US. The new app lets you pay for products by swiping your smartphone against a card [...]
For Citigroup, Life’s a Breach
Performance Marketing
Citigroup is the latest hacker target. The company announced that hackers viewed some of its credit-card clients’ account information.
Does the Mets’ Citi Field need a new name?
Creativity
Giving vivid expression to the term "grandstanding," a couple members of New York's City Council have taken time out from grappling with the city's own financial struggles to propose a [...]