Citi Concludes Direct Marketing Review

Selections end process that began in the spring

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The outcome of Citi’s direct marketing review for North America represents a split decision.

Citi awarded direct mail and collateral responsibilities for its retail bank and credit cards to Havas Worldwide, even while assigning online advertising for the bank and its cards to Wunderman, according to sources.

The Chicago office of Havas will handle the mail and collateral business, which was previously at the New York office of Wunderman, sources said. Account revenue on that piece is estimated at $8 million.

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