Citi, LinkedIn Form Network for Professional Women

Targets key demo group for Citi

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Citi has partnered with LinkedIn to create the Connect Professional Women’s Network, which launched April 30. The branded community is primarily a discussion board to which members can post and comment on articles relevant to the group, but it’s also a content marketing vehicle for the financial services company.

As part of the initiative, LinkedIn will offer a special edition of its LinkedIn Today social news curator geared toward professional women. The edition will have stories from more than 300,000 publishers that LinkedIn Today regularly sources, articles shared to the group’s discussion board and content from Citi’s Women & Co.



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