Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air as a half-hour special Friday night on ESPN. Proceeds will benefit the Stuart Scott Memorial Cancer Research Fund at The V Foundation.
Are you up for some BGCP3TV in HD? Los Angeles Clippers stars Blake Griffin and Chris Paul have each shown, separately, that they can anchor comedy. In State Farm's Chris and Cliff campaign, Paul showed that he's perhaps the NBA's most gifted endorser. And Griffin? Well, he's done so much comedy that he has his own section on Funny or Die. Now, they've teamed up for an interesting project from Wieden + Kennedy in New York and Jordan Brand—a pair of five-minute videos that are full of quirky comedy sketches. Both are pretty amusing—not surprising, since Neal Brennan, co-creator of The Chappelle Show, served as director and co-writer on these.
IDEA: The most entertaining campaign airing now with an NBA endorser doesn't star LeBron James, Kobe Bryant or Dwyane Wade. It's Chris Paul's State Farm campaign—or more accurately, Chris and Cliff Paul's campaign.
A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because he was "born to assist." In April, agency and client released an amusing follow-up spot. And now, they're cleverly extending the campaign all the way into product design through a deal with Nike's Jordan Brand. Yes, the Los Angeles Clippers star's Jordan CP3.VII sneaker is now available in an argyle design—inspired by Cliff, who is always seen in an argyle sweater in the State Farm spots. (The CP3.VII sneaker is also the first Jordan brand shoe with iD customization on the Nike website.) A new State Farm spot, posted below, shows Chris and Cliff brainstorming ideas to bring their fans together—and landing on the custom shoe idea. Paul, as always, is doubly great in the new ad playing both himself and his nerdy alter ego, even if the plot line of the new :30 isn't as magical as the two previous :60s. "I am always amazed at how people have connected to Chris and Cliff," Paul said in a statement to AdFreak. "I enter an arena and people call out 'Where's your brother?' Working with State Farm and Jordan on the argyle customization of my new shoe adds another level of creativity to marketing both the shoe and State Farm." State Farm marketing chief Tim Van Hoof said the argyle iD customizations are "an exciting and cool way to connect with NBA fans and increase our relevance within the NBA culture." And Translation creative director Emily Sander said the agency wanted to "dig deeper and give fans a culturally relevant way to own a piece of the story. … We found the perfect way to organically continue infusing State Farm into sports culture, while adding more dimension to the character and his story." See the previous spots below:
Who knew that when Los Angeles Clippers point guard Chris Paul passes the ball to a teammate within five feet of the basket, there’s an 89 percent chance it will result in a score? And while fans know that San Antonio’s Tony Parker is a great player, how about the fact that he scores every 0.24 times he gets the ball?
Blake Griffin does a lot of commercials. A lot. The NBA All-Star has jumped over cars, traveled through time and run the court with a no-game street baller named Drain.