Inside Blake Griffin & Chris Paul’s Hilariously Odd Comedy Sketches for Jordan Brand

Clippers stars team up for BGCP3TV in HD!

Are you up for some BGCP3TV in HD?

Los Angeles Clippers stars Blake Griffin and Chris Paul have each shown, separately, that they can anchor comedy. In State Farm's Chris and Cliff campaign, Paul showed that he's perhaps the NBA's most gifted endorser. And Griffin? Well, he's done so much comedy that he has his own section on Funny or Die.

Now, they've teamed up for an interesting project from Wieden + Kennedy in New York and Jordan Brand—a pair of five-minute videos that are full of quirky comedy sketches. Both are pretty amusing—not surprising, since Neal Brennan, co-creator of The Chappelle Show, served as director and co-writer on these.

Griffin and Paul are launching new shoes a month apart, but these sketches are a whole lot more entertaining than some action footage would have been.

W+K's Eric Helin wrote some sketches, as did Brennan. There wasn't too much improvising—most of what you see was on the page, though Griffin and Paul made it their own. "I've worked with a ton of athletes and can honestly say Blake and Chris are among the best," said Gary Van Dzura, creative director at W+K. "They're natural in front of the camera and have a great comedic timing."

"Pretty much what you see is what you get," Brennan added. "They're friends who clearly spend a lot of time together. They like and respect each other and are used to making jokes all day. I was also amazed at how quickly they were able to memorize the material."

Asked if there was a limit to how goofy he wanted the sketches to be, Brennan said: "One of the sketches that got cut out was super crazy. But I don't think anybody really thought of them as crazy/not crazy. At least I didn't. I just thought of them as tonally correct and funny/not funny. The Ohhh Bros. sketch is about guys whose lives are ruined by reacting to basketball plays. That's pretty crazy."


Client: Jordan Brand

Project: BGCP3TV in HD

Agency: Wieden + Kennedy, New York

Executive Creative Directors: Susan Hoffman, David Kolbusz

Creative Directors: Gary Van Dzura, Jimm Lasser

Writer: Eric Helin

Art Director: Erwin Federizo

Head of Content Production: Nick Setounski

Producer: Orlee Tatarka

Account Team: Jerico Cabaysa, Price Manford, Heather Morba, Cory McCollum

Business Affairs: Sara Jagielski

Production Company: Go Film

Director, Co-Writer: Neal Brennan

Executive Producer, Chief Operating Officer: Gary Rose

Executive Producer: Adam Bloom

Line Producer: Marc Benardout

Director of Photography: Chuck Ozeas

Editing Company: Starch Media

Editors: Bijan Shams, Scott Ashby, Jeremy Hsu

Post Producer: Susan Applegate

VIsual Effects Company: Stardust & Elastic

VIsual Effects Lead Flame: Alex Frisch

Telecine Company: MPC

Colorist: Ricky Gausis

Mix Company: Eleven

Mixers: Jeff Payne, Ben Freer

Producer: Susanne Hollingshead

Song: "Junkyard" (Original Composition)

Artist: James Poyser