McCann Wins Back Coke in China
Performance Marketing
McCann has won back creative duties for brand Coke in China, taking over from Leo Burnett, which picked up the business and key executives from the Interpublic agency in 2007, [...]
Volkswagen Freaks Out a Whole Movie Theater With Devious ‘Don’t Text and Drive’ PSA
Creativity
We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll [...]
Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects
Creativity
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful.
How Advertising Powers China’s IPO Darling Alibaba
Performance Marketing
Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles [...]
Omnicom’s Q4 Net Declines 2%
Brand Marketing
Omnicom Group, hit by professional fees related to its proposed merger with Publicis Groupe, said fourth-quarter net income declined 2 percent to $300.5 million from $307.1 million in the same [...]
CES 2014 Preview: Time to Learn Mandarin (and Korean)
Performance Marketing
As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and [...]