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Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.
Yang Yeo, North Asia ecd and China chairman at JWT, will become an executive creative at W+K in Shanghai. He'll start Aug. 1.
Yeo represents one half of a new top creative duo, as current co-ecds Michael Simons and Achilles Li prepare to leave the agency. Simons is exiting next month and Li, later in the summer, according to an agency representative.
"I feel now is the right time to return to an independent setup where the creative project is at its core," said Yeo, in a statement.
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