What America Eats: The Triumph of Marketing Over Science
Brand Marketing
What inspired you to make the movie?
A Look at Kids’ Exposure to Ads
Performance Marketing
Despite the availability of video games and streaming TV shows on mobile devices, kids still spend more time watching television than they do using any other type of media, and [...]
Will Video Game-Toy Hybrids Save the Industry or Eat It?
Brand Marketing
Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have [...]
Potty With Built-in iPad Makes List of the Year’s Most ‘Oppressive’ Toys
Creativity
The Campaign for a Commercial-Free Childhood has chosen this year's five nominees for its annual Toady Award (dis)honoring "Toys Oppressive and Destructive to Young Children."
Emotionally Charged Ad Asks, ‘Why Bring a Child Into This World?’
Creativity
Unilever asks a heavy question—"Why bring a child into this world?"—in a four-minute video touting Project Sunlight, its new global sustainability initiative. The consumer-goods titan created the short film in [...]
Inside the Little Tikes Factory, Where Cut-throat Kids Run the Show
Creativity
A commercial nearly always has a leg up when it stars preschoolers in suits and wingtips spouting business-world cliches. Throw in hipster glasses, coffee mugs, co-worker trash talk and random [...]