Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
What inspired you to make the movie?
The initial idea was [the film’s executive producer and narrator] Katie Couric’s. I was on her show promoting my last film, Tapped, and as I was leaving, she said, “I have been covering the diet trends and various exercise fads for 35 years, and yet the country and indeed the world is getting bigger and sicker. Would you ever be interested in taking a more comprehensive look at what’s going on?” The film covers a lot of ground.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in