Together at Last: Richard Branson and the Most Interesting Man in the World
Creativity
What do you get when you bring together two of the world's most interesting men? A hotel ad, apparently. To promote the upcoming reveal of the first Virgin Hotel, located [...]
In Frozen Chicago, Giant Sunbathing Woman Lifts Spirits and Crushes Cars
Creativity
Temperatures dropped dramatically in Chicago this week, and so did a pair of 16-foot-long, 400-pound flip-flops. They were kicked off, or at least looked to have been, by a bikini-clad [...]
Young & Rubicam Chicago Hustles to Rebound After 3 Losses
Brand Marketing
Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account.
Oscar Mayer Bacon Is No Longer Hiding the Blubber
Brand Marketing
In 1924, Oscar F. Mayer (who’d started a butcher shop in Chicago with his brother Gottfried) patented presliced, packed bacon. Soon, Mayer added the brand’s signature yellow band, which quickly [...]
A Communications Strategist Discusses the Overlap of Politics and Branding
Performance Marketing
Specs Who Kevin Hauswirth Age 29
Havas Creative Chief Jason Peterson Is Now Also a President
Brand Marketing
It’s not the first time Jason Peterson has been more than just a creative chief. This time, however, the scale is much bigger. Peterson, chief creative officer at the Chicago [...]