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Young & Rubicam remains bullish about its Chicago office despite a trio of account losses there and the review of its signature Sears account.
Since January, the office has lost Hotels.com, Bonefish Grill and Dave & Buster’s, which collectively supplied about $4 million in revenue. At the same time, Sears is reviewing creative responsibilities on its Kenmore, Craftsman and DieHard brands, which Y&R has handled since 2005. Revenue on the Sears business is $3-4 million.
Y&R is defending in the Sears review—still in its early stages and expected to continue into next year—and North American CEO Matt Anthony is optimistic about his shop’s chances.
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