Cheetos Has a 2016 Winter Fashion Collection for Those Who Can’t Get Enough Orange

Cheetos seems to have figured that if you're wearing their product anyway, they might as well make a wearable collection.Chester Cheetah himself is said to have designed a new winter fashion line that elevates the typical orange fingers and striped clothing stains you get after eating a bag of Cheetos—all the way to leggings and male onesies.

Why Brands Are Building Their Own ‘Museums’ Where Immersion Is the Price of Entry

Cheesebraham Lincoln. Locheese Monster. Statue of Libercheese.

Why Celebrities Want to Be in PepsiCo’s Ads

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate colossus it would become. Today, PepsiCo's 22 brands each generate more than $1 billion in annual sales.

YouTube’s 10 Most-Watched Ads in June

Samsung has innovative cross-promotions with musicians down cold.Separate divisions of the company—Samsung Televisions and Samsung Mobile—had the two biggest hits on YouTube and Adweek's Ads Leaderboard for June, ranking the most-viewed commercials on the video site during the month.

Chester Cheetah now generally being a dick

Chester Cheetah used to encourage Cheetos eaters to mess with other people. Now, he'll screw with anyone, including the Cheetos eaters themselves. In the "Piano" spot below, from Goodby, Silverstein […]

Blood-spattered refs always prefer Cheetos

A reader out in Los Angeles alerted us to these bizarre Cheetos billboards posted around town, showing a grim-faced soccer referee brandishing a red card while covered in what looks […]