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Cheetos seems to have figured that if you're wearing their product anyway, they might as well make a wearable collection.
Chester Cheetah himself is said to have designed a new winter fashion line that elevates the typical orange fingers and striped clothing stains you get after eating a bag of Cheetos—all the way to leggings and male onesies.
So, it's not that far of a reach for the brand, which is why you can actually buy the runway for a reasonable price.