How Carnival Changed the Way We Think About Cruises
Brand Marketing
In the past few weeks, the travel industry's been buzzing with talk of a new resort destination called the Vista that's so packed with amenities that boredom seems impossible. The [...]
In Monopoly’s Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Creativity
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting [...]
PHD Wins Carnival Cruise Lines’ Media Account
Brand Marketing
Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend.
Royal Caribbean Fills Virtual Ship With Celebrities
Brand Marketing
Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image.
Marketers: Carnival Needs a Great PR Video—Now
Brand Marketing
Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco [...]
How CNN Sells Breaking News
CNN took plenty of heat yesterday for its extensive coverage of Carnival’s ill-fated “Poop Cruise”—upon losing power in the Gulf of Mexico, the cruise ship Triumph transformed into a drifting [...]