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Canon’s New Camera Ads Focus on People, Not Products

Brand Marketing

As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets.


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Grey’s ‘Inspired’ Ad for Canon Wins 2013 Emmy for Best Commercial

Creativity

Grey New York and MJZ director Nicolai Fuglsig's "Inspired" spot for Canon won the 2013 Emmy Award for Outstanding Commercial on Sunday at the 65th Annual Creative Arts Emmys. The [...]

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Forget Amazon. YouTube Is Where Shoppers Do Research

Performance Marketing

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit [...]

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Top 10 Commercials of the Week

Brand Marketing

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday [...]

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Ad of the Day: Canon

Brand Marketing

The world is filled with beautiful moments worth capturing. You just have to see them. Also, buy a Canon Rebel T4i camera and carry it with you all the time. [...]

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Ad of the Day: Canon

Brand Marketing

Film director Ron Howard supposedly hasn't appeared in a TV ad since he was 18 and has never associated himself strongly with any brand. He's not one of those big-name [...]