Canon's Michelle Fernandez Finds Hollywood's Future Talent

2014 Brand Genius winner for electronics

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Last October, five relatively unknown filmmakers from around the country found themselves at a place they had probably only dreamed about—on the red carpet at New York’s Lincoln Center, sipping cocktails with Hollywood heavyweights like Ron Howard and Harvey Weinstein.

Photo: Sasha Maslov; Hair and Makeup: Sophie Haig/Berstein and Andriulli

For these individuals, it was a chance to launch a career in film. But for Canon U.S.A., the marketer behind the event, it was proof that creativity, crowdsourcing and technology can all combine to create highly successful branding.

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