Campbell Soup

Campbell’s Joins the Today Show and Vox Media for a Branded Content Series

NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.

Why General Mills and Campbell Soup Are Investing in Up-and-Coming Food Brands

With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter new product categories. They're doing so by investing in emerging food brands that cater to the Whole Foods crowd.

Campbell’s Launches a Review to Consolidate Creative and Digital for 4 Brands

Seeking to consolidate a range of creative and digital services across four brands at a single shop, Campbell Soup Co. has launched a review for Pace, Prego, SpaghettiOs and Ready Meals.

Big Food Cuts the Fat in Advertising to Kids

Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed to kids.

How P&G, Unilever and Campbell’s Are Targeting Foursquare Check-In Ads

Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the […]

Campbell’s Wisest Kid Mascot Isn’t the Soup Company’s Wisest Idea Ever

Oh, a wise guy, eh?

Campbell Soup Seeks Big Ideas From Small Groups

Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.

For Mobile Marketing That Really Works, Just Look to Asia

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.

The iPhone 5 May Have Just Made Mobile Coupons Real

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains.

What Marketers Want From iPhone 5

Techies are waiting with bated breath to learn about the user-friendly features Apple will be unveiling with the newest version of the iPhone tomorrow (Sept. 12).