NBC's Today show, Vox Media and Campbell Soup have announced a partnership to produce original branded videos that will live on Today.com and Eater, Vox's food and dining site.
With cereal sales taking a dive over the last three years, according to Nielsen, and younger consumers, in particular, gravitating toward healthy, organic snacks or fresh fruits and vegetables, CPG giants are looking for ways to innovate and enter new product categories. They're doing so by investing in emerging food brands that cater to the Whole Foods crowd.
Seeking to consolidate a range of creative and digital services across four brands at a single shop, Campbell Soup Co. has launched a review for Pace, Prego, SpaghettiOs and Ready Meals.
Big food advertisers, often vilified for contributing to America’s obesity epidemic, have made good on their promise to cut the fat, salt and sugar in 171 products that are marketed to kids.
Foursquare introduced post check-in ads during the summer, and brands have been giving the promos a healthy test run since. Adweek has collected a handful of examples of how the […]
Campbell Soup Co. certainly benefits from its large scale, but CEO Denise Morrison sees nimbleness as key to driving innovation and growth in the future.
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.
Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains.
Techies are waiting with bated breath to learn about the user-friendly features Apple will be unveiling with the newest version of the iPhone tomorrow (Sept. 12).