For Mobile Marketing That Really Works, Just Look to Asia

Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience

Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.

Take automobiles. The Detroit versus Tokyo battle has resulted in more Toyotas sold here than GM, Ford or Chrysler. The topic of green energy often centers on what Washington is or isn’t doing juxtaposed against Beijing’s moves (or perceived indifference). Finally, what transpires in Seoul with Samsung is always contrasted with Apple’s moves in Silicon Valley.

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