The iPhone 5 May Have Just Made Mobile Coupons Real

That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

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Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s meant to compete head-on with Google Wallet. But more interestingly, because Apple’s products are so popular, it could push forward—finally—the long-ballyhooed, shop-with-your-phone, mobile-coupon-future many have been dreaming of.

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