The iPhone 5 May Have Just Made Mobile Coupons Real

That mythical mobile Starbucks pop up may be coming, courtesy of iPhone's Passbook

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s meant to compete head-on with Google Wallet. But more interestingly, because Apple’s products are so popular, it could push forward—finally—the long-ballyhooed, shop-with-your-phone, mobile-coupon-future many have been dreaming of.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in