Of the potential marketing-related features revealed on Wednesday with regards to the iPhone 5, it's the Passbook app should grab the attention of retail chains. It’s a digital wallet that’s meant to compete head-on with Google Wallet. But more interestingly, because Apple’s products are so popular, it could push forward—finally—the long-ballyhooed, shop-with-your-phone, mobile-coupon-future many have been dreaming of.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in