The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it, especially as platforms like Facebook, YouTube and Snapchat tout new targeting and ad
NBCUniversal is continuing to make the most of its $400 million investment in BuzzFeed, as Bravo and BuzzFeed are creating a series of Valentine's Day-themed content to promote the launch of Bravo's new scripted series, Imposters.
On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump.
Ashly Perez wears a lot of hats. Not literally. In real life, she wears a moderate amount of trendy hats. But behind the scenes of her new YouTube series, Unfortunatly Ashly, she wears plenty of metaphorical ones.
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12.
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game […]
NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth.