Customer Value: Narrowcasting vs. Broadcasting
Performance Marketing
Virtually every brand I’ve met with during the last few months is hungry for new customers. Many organizations are hooked on customer acquisition. That is, in order to hit sales [...]
A Humbled Fox Seeks to Change Its Fortunes
The last time Fox was at the Television Critics Association's winter press tour, then-chief Kevin Reilly declared that pilot season was dead (which topped my list of the most ridiculous [...]
Resurgent NBC Sets Sights on Two Remaining Weak Spots: Thursdays and Comedies
When NBC entertainment chairman Robert Greenblatt started at the network in 2011, things looked bleak. NBC has now clawed its way back to first place in the 18-49 demographic, thanks [...]
As Coke Exits American Idol After 13 Seasons, an Iconic Show’s Future Looks Grim
If American Idol was in rough shape before (which it was), it's looking at an even bleaker future now that Coca-Cola has publicly said it won't be supporting the reality [...]
Latest Court Decision Keeps TV Service From Streaming Live Broadcast Shows
Performance Marketing
Aereo, the embattled startup, has been officially banned from live streaming broadcast shows to online subscribers due to a ruling by a New York federal judge. According to a previous [...]
Oh Well, So Much for The Avengers Trailer Driving SHIELD Viewership
It was a great plan while it lasted. To boost ABC's flagging Agents of S.H.I.E.L.D., Marvel planned to debut the trailer for next May's The Avenger's: Age of Ultron film during [...]