Convergent TV

How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years

The strategy behind a breakout hit

By Jason Lynch

January 29, 2015

Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month on the air is the season's top series among 18-to 49-year-olds.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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