Bridgestone Tires

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on his clipboard. Rather, the vp of the Anheuser-Busch brand already had the Big Apple and this year’s big game on the brain.

Bridgestone Tires Moves to Publicis Dallas

Bridgestone Tires hired Publicis Dallas to lead strategy and creative, after seven years working with independent agency The Richards Group, also based in Dallas. Bridgestone Tires spent $44 million in advertising across media in 2012, according to Kantar estimates.

The Humiliating True Story Behind Bridgestone’s ‘Reply All’ Super Bowl Ad

Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired by a nightmare that actually happened to the spot's creative director—while he was concepting an ad for the big game.

CBS in the Red Zone With Super Bowl Ad Sales

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for Super Bowl XLVII.