Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl—but last-minute strategizing for the Big Easy blowout was not on his clipboard. Rather, the vp of the Anheuser-Busch brand already had the Big Apple and this year’s big game on the brain.
Bridgestone Tires hired Publicis Dallas to lead strategy and creative, after seven years working with independent agency The Richards Group, also based in Dallas. Bridgestone Tires spent $44 million in advertising across media in 2012, according to Kantar estimates.
Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired by a nightmare that actually happened to the spot's creative director—while he was concepting an ad for the big game.