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Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for Super Bowl XLVII.
Speaking to investors during the media company’s second-quarter earnings call, CBS Corp. CEO Les Moonves said the broadcaster had already sold “80 percent of advertising in the game,” adding that the pace puts CBS “well ahead of where we were three years ago.”