The Humiliating True Story Behind Bridgestone's 'Reply All' Super Bowl Ad

A Richard Group creative's shame

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Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired by a nightmare that actually happened to the spot's creative director—while he was concepting an ad for the big game. Friday night's episode of 20/20, called "Workplace Confidential," featured the story of Richards Group creative Bill Cochran (above), who accidentally sent many of his colleagues a note meant for his art-director partner.

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