How Defy Media Creates a Fun, Youthful Workspace Behind the Scenes
Brand Marketing
2015 NewFronts presenter Defy Media knows what the kids want. As one of the largest original content creators for the 13 to 34 demo, with a large chunk of content [...]
Web Video Crashes Comic-Con
Performance Marketing
It's been a long time since Comic-Con was just about comic books. Hollywood has been a huge presence there for years. But in the past couple of years, creators from [...]
Buyers Pushing Nielsen Data for Web Video and YouTube Won’t Play Ball
Performance Marketing
Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are [...]
Break Media Goes After Zach Braff’s Kickstarter Campaign
Performance Marketing
Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there.
Nivea Runs Comedy Series With Damon Wayans, Jr.
Performance Marketing
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr. [...]
Break Media Debuts Comic Talk Show Speakeasy
Performance Marketing
The rash of digital NewFront presentations over the past few weeks seems to indicate that there's money in Web video, there's serious money in TV and everybody in digital media [...]