Facetime: Holiday Cheer Spreads Through the Media
Brand Marketing
Holiday parties, magazine fetes and the wind-down of Art Basel brought together luminaries from all corners of the media landscape: artists, editors, business execs and A-list celebrities.
How Samsung and David Ortiz Roped the President Into a Promotional Selfie
Performance Marketing
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.
6 Ways Twitter Stole the Oscars
Performance Marketing
Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the [...]
Misfits Rule in Guardians of the Galaxy Trailer, but It’s the Music That Really Grabs You
Creativity
Where to start? Benicio del Toro's spiked Billy Idol locks? Chris Pratt in a Michael Jackson leather jacket with an elderly Walkman? A raccoon wielding the very latest in tactical [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Bradley Cooper Is Hot, but Not Quite Cool Enough, in Team One’s Hard-to-Believe Häagen-Dazs Ad
Creativity
That hunky Bradley Cooper can do anything he wants, you understand, including strolling into an elegant cocktail party eating ice cream straight out of the container. Lapses in etiquette be [...]